To promote the launch of their Jack Ryan series, Amazon Prime teamed up with VICE to find the real-life version of Tom Clancy’s CIA hero. The film tells the captivating true story of a former CIA operative who navigated death-defying missions as an intelligence officer and combat operative. We created this film in a style that complemented both brand identities and would draw engagement across multiple platforms.

The video was featured on Vice’s popular Youtube channel and promoted widely via social media by both brands. Since the story was compelling in its own right and did not feel like an advertisement, the video was organically picked up by various third-party websites that align with Amazon’s target demo for their Jack Ryan series. The film won an Ad Age/ Pressboard Top 10 Branded Content of the Year award.